All changes to the product merchandising at Coles have been made with the dual purpose of offering customers an enhanced shopping experience and providing Coles with measurable supply chain cost savings.

COLES SUPERMARKETS

500+ PRODUCT LINES

DOCUMENTED & DELIVERED

PROJECT TEAM

DIADEM
COLES DESIGN TEAM
Diadem worked closely with the internal design and property teams at Coles to design and document signage, merchandising and product display systems for a wide range of product lines for the supermarket division.

Our role has helped Coles to drastically reduce the cost of rolling out the new merchandising system across its network of 800 supermarkets.